New Signs Going Up, Correlating with New Moniker
Riverside Medical Center will change its name on August 1 to ThedaCare Medical Center-Waupaca. Exterior signs mark the official transformation.
CEO Craig Kantos said he and the hospital’s Board of Directors approved the change earlier this year. “The new branding shows ThedaCare’s commitment to its patients,” he said.
Rollout of the new brand transformation began last year with ThedaCare Medical Center-New London and ThedaCare Physicians-New London. ThedaCare has a new logo, which features the “ThedaCare” name in bold black lettering beneath four colorful, interlocking hearts. The heart has been part of ThedaCare’s visual identity for many years; the updated mark continues to provide easy recognition while underscoring the importance of care and caring, love and connection.
ThedaCare Physicians, ThedaCare At Home, ThedaCare At Work, ThedaCare Behavioral Health,, all which have locations in Waupaca, will also get the new signage but their names will remain the same.
The rebranding launch closely ties the seven ThedaCare hospitals, physician clinics and specialty practices together while emphasizing its commitment to providing patient-centered care as a community healthcare partner. The brand transformation will be completed later this year.
For more than 100 years, ThedaCare™ has been committed to finding a better way to deliver serious and complex healthcare to patients throughout Northeast Wisconsin. The organization serves over 200,000 patients annually and employs more than 6,800 healthcare professionals throughout the region. ThedaCare has seven hospitals located in Appleton, Neenah, Berlin, Waupaca, Shawano, New London and Wild Rose as well as 35 clinics in 14 counties. It is the first health care organization in Wisconsin to be a Mayo Clinic Care Network Member, giving our specialists the ability to consult with Mayo Clinic experts on a patient’s care. ThedaCare is a non-profit healthcare organization with Northeast Wisconsin’s only level II trauma center, comprehensive cancer treatment, stroke and cardiac programs as well as a foundation dedicated to community service. Construction of ThedaCare Regional Cancer Center in Appleton and ThedaCare Medical Center – Shawano is underway. For more information, visit www.thedacare.org or follow ThedaCare on Facebook and Twitter.