New Names for Berlin and Wild Rose Hospitals and Area Clinics to Roll Out in Fall 2015
ThedaCare today announced Berlin Memorial Hospital will become ThedaCare Medical Center-Berlin and Wild Rose Community Memorial Hospital will become ThedaCare Medical Center-Wild Rose. The changes will begin to take place in fall of 2015. Both the Berlin-based and Wild Rose-based health systems affiliated with ThedaCare in June 2014. ThedaCare is initiating a system-wide rebranding effort so all of its locations throughout Wisconsin are identified with the same look and feel.
“This is the next step in creating a highly focused system dedicated to providing world-class health care to our community,” said Dawn Shuman, CEO of Wild Rose Community Memorial Hospital. “We’re proud to be part of the ThedaCare team and are excited to offer our community the vast network of regional ThedaCare resources and expertise.”
“We’re adjusting our name because we are one organization, speaking with one voice and providing a common experience for the people we serve,” said John Feeney, CEO and President of Community Health Network (CHN), which includes Berlin Memorial Hospital and several clinics. “An experience that is not just better, but continuously evolving and improving. These new names reflect our commitment to building relationships with our patients by delivering services with passion, compassion and empathy, across the entire ThedaCare system.”
Other facilities, such as the medical clinics for CHN and Waushara Family Physicians located in various communities will be called ThedaCare Physicians, followed by the community in which they are located. Official signs with the name and logo will be installed in the fall. The ThedaCare brand identity rollout to community health systems will be completed later this year.
ThedaCare’s Berlin and Wild Rose healthcare facilities are not the first to change names. In winter 2014, New London Family Medical Center became ThedaCare Medical Center-New London. Riverside Medical Center in Waupaca just announced its name change, which will begin this summer.
ThedaCare™ is a community health system consisting of seven hospitals: Appleton Medical Center, Theda Clark Medical Center, ThedaCare Medical Center-New London, Shawano Medical Center, Riverside Medical Center in Waupaca, Berlin Memorial Hospital, and Wild Rose Community Memorial Hospital. ThedaCare also includes ThedaCare Physicians, ThedaCare Behavioral Health, ThedaCare At Work, and ThedaCare at Home. ThedaCare is one of the largest employers in Northeast Wisconsin with more than 6,800 employees. More information is available at ThedaCare.org, www.facebook.com/ThedaCare and on Twitter @ThedaCareHealth.