He will Guide ThedaCare’s Marketing, Communication Strategies
ThedaCare has named Ryan McCartney vice president of marketing. He replaces Jim Matheson, who was recently promoted to senior vice president of strategic planning and marketing.
As vice president of marketing, McCartney will guide ThedaCare’s rebranding efforts, market assessments, business planning, marketing/demand planning, and marketing communications.
McCartney joins ThedaCare from Humana where he was a marketing manager. While there, he guided the launch of HumanaVitality, which has grown into one of the nation’s largest wellness rewards program.
McCartney is a graduate of the University of Wisconsin-Oshkosh where he received his bachelor’s degree in journalism and marketing with an emphasis in public relations and advertising.
For more than 100 years, ThedaCare™ has been committed to finding a better way to deliver serious and complex healthcare to patients throughout Northeast Wisconsin. The organization serves over 200,000 patients annually and employs more than 6,800 healthcare professionals throughout the region. ThedaCare has seven hospitals located in Appleton, Neenah, Berlin, Waupaca, Shawano, New London and Wild Rose as well as 35 clinics in 14 counties. It is the first health care organization in Wisconsin to be a Mayo Clinic Care Network Member, giving our specialists the ability to consult with Mayo Clinic experts on a patient’s care. ThedaCare is a non-profit healthcare organization with Northeast Wisconsin’s only level II trauma center, comprehensive cancer treatment, stroke and cardiac programs as well as a foundation dedicated to community service. Construction of ThedaCare Regional Cancer Center in Appleton and ThedaCare Medical Center – Shawano is underway. For more information, visit www.thedacare.org or follow ThedaCare on facebook and Twitter.