New Senior Leader to Guide Strategic Planning, Brand Transformation for ThedaCare
ThedaCare has named Jim Matheson new senior vice president of strategic planning and marketing. Matheson, previously vice president of marketing, replaces Jeff Hunter, who retired after 24 years with ThedaCare.
Before joining ThedaCare in 2008, Matheson held several position with Kimberly-Clark Corp. He received his bachelor’s degree in marketing and master’s degree in business administration from Indiana University.
ThedaCare President and CEO Dean Gruner, MD, said Matheson is well suited for his next role.
“As vice president of marketing, Jim guided ThedaCare through a brand transformation and will now help the entire organization to strengthen our market position and differentiation,” Dr. Gruner said. “The mission of ThedaCare is to improve the health of our communities and Jim is committed to doing that and help guide our organization as we continuously strive to be better.”
For more than 100 years, ThedaCare™ has been committed to finding a better way to deliver serious and complex healthcare to patients throughout Northeast Wisconsin. The organization serves over 200,000 patients annually and employs more than 6,800 healthcare professionals throughout the region. ThedaCare has seven hospitals located in Appleton, Neenah, Berlin, Waupaca, Shawano, New London and Wild Rose as well as 35 clinics in 14 counties. It is the first health care organization in Wisconsin to be a Mayo Clinic Care Network Member, giving our specialists the ability to consult with Mayo Clinic experts on a patient’s care. ThedaCare is a non-profit healthcare organization with Northeast Wisconsin’s only level II trauma center, comprehensive cancer treatment, stroke and cardiac programs as well as a foundation dedicated to community service. Construction of ThedaCare Regional Cancer Center in Appleton and ThedaCare Medical Center – Shawano is underway. For more information, visit www.thedacare.org or follow ThedaCare on Facebook and Twitter.