Message Boards, New Signs Part of Rebranding at Kimberly, Darboy Clinics
Visitors to ThedaCare Physicians in Kimberly and in Darboy will notice a few changes – a new sign out front featuring the healthcare system’s new logo and colorful message boards inside the clinic highlighting stories from patients, providers and the community. Each message board features real life pictures of real people telling real stories.
The message boards and new sign are part of an organization-wide rebranding initiative launched by ThedaCare at the end of 2014.
In the Kimberly message board, Suzanne discusses living with Type 1 juvenile diabetes and the care and encouragement she received from her family doctor, Montgomery Elmer, MD. She describes how Dr. Elmer supported her before and after a failed pancreas transplant and keeps her updated on new treatments for diabetic patients.
“I just never expected someone to be so involved, so caring,” Suzanne said. “Dr. Elmer gave me strength. He gave me confidence. He gave me hope.”
She now talks to students about how diabetes and the importance of her daily insulin shots.
“Suzanne is one of the most conscientious patients I know. She is very diligent about checking her blood sugars for her safety and the safety of others,” Dr. Elmer said. “We have known each other for years and I have always admired her strength and courage.”
The Darboy clinic features two message boards – one focused on the clinic’s family medicine practice and the other on pediatrics. Will, a patient, talks about how he was encouraged by his family doctor, Douglas Moard, MD, to make lifestyle changes after being diagnosed with diabetes. Will said he was upset when he learned he had diabetes since his mother died from complications of the disease.
“Dr. Moard told me this didn’t have to go the same way as my mom’s did and that if I managed my lifestyle differently I could manage this disease,” said Will, who has seen Dr. Moard for nearly 30 years. “He put together a health plan for me and so far I’ve lost 45 pounds and I eat much healthier. The past doesn’t need to repeat itself.”
Dr. Moard said Will’s story demonstrates the positive health outcomes patients can have when they make changes to their lifestyle. “His first heart attack was over 25 years ago and while there have been a few bumps in the road, he is living a full and active life,” he said. “Will exercises regularly, is very careful with his diet, takes his medication and comes in regularly.”
On the pediatrics board, Gretchen talks about her three children and the unique health challenges each one faced and how pediatrician Andre Krainik, MD, helped each of them. She said her children had undiagnosed health problems until Dr. Krainik uncovered them and created plans to help each of them.
“Dr. Krainik called me at 9:30 p.m. one night, and he was hunting, and he called me himself. What doctor does that on their vacation?” Gretchen said. “It’s been like night and day” since her children started seeing Dr. Krainik.
“Getting to know my patients during their regular visits helps to build a relationship and address problems early on and allows me to educate how to prevent the problems from worsening,” Dr. Krainik said.
The new signage and logo at the Kimberly clinic, 520 W. Third St., and the Darboy clinic, W5282 Amy Ave., features “ThedaCare” in bold black lettering beneath four colorful, interlocking hearts. The heart has been part of ThedaCare’s visual identity for many years; the updated mark continues to provide easy recognition while underscoring the importance of care and caring, love and connection.
The rebranding closely ties the seven ThedaCare hospitals, physician clinics and specialty practices together while emphasizing its commitment to providing patient-centered care as a community healthcare partner. The brand transformation will be completed in 2016.
For more than 100 years, ThedaCare™ has been committed to finding a better way to deliver serious and complex healthcare to patients throughout Northeast Wisconsin. The organization serves over 200,000 patients annually and employs more than 6,800 healthcare professionals throughout the region. ThedaCare has seven hospitals located in Appleton, Neenah, Berlin, Waupaca, Shawano, New London and Wild Rose as well as 35 clinics in 14 counties. ThedaCare is the first in Wisconsin to be a Mayo Clinic Care Network Member, giving our specialists the ability to consult with Mayo Clinic experts on a patient’s care. ThedaCare is a non-profit healthcare organization with a level II trauma center, comprehensive cancer treatment, stroke and cardiac programs as well as a foundation dedicated to community service. Construction of ThedaCare Regional Cancer Center in Appleton is underway. For more information, visit www.thedacare.org or follow ThedaCare on Facebook and Twitter.