Rebranding Integrates Hospital and Clinic into System-wide Focus on Patient-Centered Care and Community Partnership
Last year, ThedaCare™, announced the name change of New London Family Medical Center to ThedaCare Medical Center-New London. On Thursday, ThedaCare announced it will introduce its new system-wide brand identity next week in New London, further aligning the hospital and clinic with other ThedaCare facilities, helping patients better understand who ThedaCare is.
“Launching the new brand identity here demonstrates how the New London hospital and clinic integrate into the ThedaCare system’s role as a community healthcare leader,” said Bill Schmidt, president and CEO of ThedaCare Medical Center-New London. “This reinforces that this hospital and clinic are part of a vast network of regional ThedaCare resources and expertise, including being Wisconsin’s first member in the Mayo Clinic Care Network.”
Rollout of the new brand identity will begin Tuesday in New London when the outside signs begin to change. They will include an updated logo that features the “ThedaCare” name in bold black lettering beneath four colorful, interlocking hearts. The heart has been part of ThedaCare’s visual identity for many years; the updated mark continues to provide easy recognition while underscoring the importance of care, love and connection, and the shape also ties in with ThedaStar’s four blades in rotation. Following the exterior sign installation, branding will flow into the rest of the hospital and clinic.
“Our industry is ever-changing, but we have always remained focused on making the healthcare experience the very best,” said Cheryl Seelig, practice administrator at ThedaCare Physicians-New London. “Our doctors and staff will continue to try to provide the community with the right services at the right times with highly competent providers and specialty partners.”
The remaining ThedaCare facilities will begin rolling out the new brand identity in the spring of 2015, culminating with the completion of the new ThedaCare Medical Center-Shawano in fall 2015.
ThedaCare Medical Center-New London, formerly known as New London Family Medical Center, became part of ThedaCare in 2000 and was renamed in November 2013. It is a 25-bed, critical access hospital serving New London and nearby communities in Outagamie and Waupaca counties. The hospital, which has been in operation since 1930, provides inpatient and outpatient surgery; a 24-hour emergency department; physical, occupational and speech therapies; diagnostic services including laboratory and imaging; pain management; transitional care; and a ThedaCare At Home retail store. ThedaCare Physicians-New London shares the hospital campus.
ThedaCare™ is a community health system consisting of seven hospitals: Appleton Medical Center, Theda Clark Medical Center, ThedaCare Medical Center-New London, Shawano Medical Center, Riverside Medical Center in Waupaca, Berlin Memorial Hospital, and Wild Rose Community Memorial Hospital. ThedaCare also includes ThedaCare Physicians, ThedaCare Behavioral Health, ThedaCare At Work, and ThedaCare at Home. ThedaCare is one of the largest employers in Northeast Wisconsin with more than 6,175 employees. In October 2014, ThedaCare announced it would build a new, cancer center in Appleton to deliver an unparalleled care experience. More information is available at ThedaCare.org, www.facebook.com/ThedaCare and on Twitter @ThedaCareHealth.
