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April 18, 2016

New ThedaCare Hospital Branding Results in New Way Finding

ThedaCare recently changed the names of both of its Fox Cities hospitals – ThedaCare Regional Medical Center-Appleton (formerly Appleton Medical Center) and ThedaCare Regional Medical Center-Neenah (formerly Theda Clark Medical Center. With the new names and branding comes more clear external and internal way finding. To better help patients navigate their care before they arrive at either hospital, ThedaCare is announcing the new names of key entrances and buildings.

Main Entrances, Medical Office Building Names Announced  

ThedaCare recently changed the names of both of its Fox Cities hospitals – ThedaCare Regional Medical Center-Appleton (formerly Appleton Medical Center) and ThedaCare Regional Medical Center-Neenah (formerly Theda Clark Medical Center.)  

With the new names and branding comes more clear external and internal way finding. To better help patients navigate their care before they arrive at either hospital, ThedaCare is announcing the new names of key entrances and buildings.  

In Appleton, some of the biggest changes are:  

Old —- New



East Care Pavilion —- Main Entrance

Medical Office Building South —- South Building

Former Cancer Center (900 E Grant) —- East Building

Appleton Heart Institute —- Cardiovascular Care

ThedaCare Orthopedic Care —- Orthopedic Care

Medical Office Building West —- West Building

Groth Surgery Center —- Outpatient Surger

Chest Pain Center —- Chest Pain and Resuscitation Center

Cafeteria —- Fresh Market Café

PT/OT/Rehab —- Therapy Services

Birth Services —- Family Birth Care

In Neenah, patients can be directed to three places: main entrance, Children’s Hospital of Wisconsin-Fox Valley, or the Emergency Department. Other changes include:

Old —- New



Medical Office Pavilion —- 100 Building / 200 Building(Mailing addresses remain 100/200 Theda Clark Medical Plaza)

Breast Care Center —- Breast Care

Birth Services —- Family Birth Care

North Entrance —- No longer marked as such  

For more than 100 years, ThedaCare™ has been committed to finding a better way to deliver serious and complex healthcare to patients throughout Northeast Wisconsin. The organization serves over 200,000 patients annually and employs more than 7,000 healthcare professionals throughout the region. ThedaCare has seven hospitals located in Appleton, Neenah, Berlin, Waupaca, Shawano, New London and Wild Rose as well as 34 clinics in 14 counties. ThedaCare is the first in Wisconsin to be a Mayo Clinic Care Network Member, giving our specialists the ability to consult with Mayo Clinic experts on a patient’s care. ThedaCare is a non-profit healthcare organization with a level II trauma center, comprehensive cancer treatment, stroke and cardiac programs as well as a foundation dedicated to community service.  The ThedaCare Regional Cancer Center in Appleton opened in February.