Message Boards, New Signs Part of Rebranding at Clintonville, Tigerton Clinics
Visitors to ThedaCare Physicians in Clintonville and Tigerton will notice a few changes – a new sign out front featuring the healthcare system’s new logo and colorful message boards inside the clinic highlighting stories from patients, providers and the community. Each message board features pictures of local people telling their stories.
The message boards and new sign are part of an organization-wide rebranding initiative launched by ThedaCare at the end of 2014.
On the Clintonville message board, Patty talks about her battle with breast cancer and kidney cancer. Her medical provider, Rita Braund, a physician assistant, has treated Patty since she was a teenager and also treated her mom, who had breast cancer. Using her knowledge of Patty’s family history, Braund suggested she see a specialist when a mammogram showed mastitis. That push led to Patty’s breast cancer being discovered, followed by the discovery of kidney cancer.
“Rita was persistent. She had a good hunch – that’s what healthcare providers do,” Patty said. “I’m always comfortable with her and trust her completely.”
Patty had her cancerous kidney removed and underwent chemotherapy at ThedaCare Medical Center in Shawano. She is now doing well.
Patient Bethany explains on the Tigerton board about her appreciation of clinic’s staff and the great care and attention they provide to her family, which includes two young children.
“If we call at the last second, they find a way to get us in for an appointment,” Bethany said. “The staff knows our entire family, which helps keep the kids at ease. We grew up here and we’re used to this level of care, which is something we don’t take for granted.”
The new signage and logo at the Clintonville clinic, 370 S. Main St., and the Tigerton clinic, 110 Cedar St., features “ThedaCare” in bold black lettering beneath four colorful, interlocking hearts. The heart has been part of ThedaCare’s visual identity for many years; the updated mark continues to provide easy recognition while underscoring the importance of care and caring, love and connection.
The rebranding closely ties the seven ThedaCare hospitals, physician clinics and specialty practices together while emphasizing its commitment to providing patient-centered care as a community healthcare partner. The brand transformation will be completed in 2016.
For more than 100 years, ThedaCare™ has been committed to finding a better way to deliver serious and complex healthcare to patients throughout Northeast Wisconsin. The organization serves over 200,000 patients annually and employs more than 6,800 healthcare professionals throughout the region. ThedaCare has seven hospitals located in Appleton, Neenah, Berlin, Waupaca, Shawano, New London and Wild Rose as well as 35 clinics in 14 counties. ThedaCare is the first in Wisconsin to be a Mayo Clinic Care Network Member, giving our specialists the ability to consult with Mayo Clinic experts on a patient’s care. ThedaCare is a non-profit healthcare organization with a level II trauma center, comprehensive cancer treatment, stroke and cardiac programs as well as a foundation dedicated to community service. Construction of ThedaCare Regional Cancer Center in Appleton is underway.
