Message Board, New Signs Part of Rebranding at Black Creek Clinic
Visitors to ThedaCare Physicians in Black Creek will notice a few changes – a new sign out front and a colorful message board inside highlighting a story from a local patient and her provider.
The message board and sign with the new logo are part of an organization-wide rebranding initiative launched by ThedaCare at the end of 2014.
In the Black Creek message board, Lorraine, a local resident, talks about the importance of having doctors and other medical staff in more rural areas. She says that without the Black Creek Clinic and Kari Sheldon, MD, she would have moved to be closer to medical care as she ages.
“It amazes me that a clinic in Black Creek can help with so many different challenges,” Loraine said. “We’ve been lucky, for a small clinic, to have the doctors we’ve had.”
Dr. Sheldon said she enjoys working with Lorraine — and all of her patients. She relishes seeing the positive changes they’ve made to improve their health.
“When you ask them what made them do it, often they look at you in astonishment saying, “It was because of you, doc, you said I needed to do it,’” she said. “That makes your day.”
The new signage and logo at the Black Creek clinic, 400 S. Maple St., features “ThedaCare” in bold black lettering beneath four colorful, interlocking hearts. The heart has been part of ThedaCare’s visual identity for many years; the updated mark continues to provide easy recognition while underscoring the importance of care and caring, love and connection.
The rebranding closely ties the seven ThedaCare hospitals, physician clinics and specialty practices together while emphasizing its commitment to providing patient-centered care as a community healthcare partner. The brand transformation will be completed in early 2016.
For more than 100 years, ThedaCare™ has been committed to finding a better way to deliver serious and complex healthcare to patients throughout Northeast Wisconsin. The organization serves over 200,000 patients annually and employs more than 6,800 healthcare professionals throughout the region. ThedaCare has seven hospitals located in Appleton, Neenah, Berlin, Waupaca, Shawano, New London and Wild Rose as well as 35 clinics in 14 counties. ThedaCare is the first in Wisconsin to be a Mayo Clinic Care Network Member, giving our specialists the ability to consult with Mayo Clinic experts on a patient’s care. ThedaCare is a non-profit healthcare organization with a level II trauma center, comprehensive cancer treatment, stroke and cardiac programs as well as a foundation dedicated to community service. Construction of ThedaCare Regional Cancer Center in Appleton is underway. For more information, visit www.thedacare.org or follow ThedaCare on Facebook and Twitter.
